For the most part, people running their own small business are practitioners of their chosen vocation. They feel comfortable doing their own thing and are more often then not, extremely good at it.
Many are small family run concerns that have over the years, built up an excellent customer base. Their hard work, determination and commitment is eventually paying dividends.
In todays modern super fast, no time for anything world, anything that saves time is seized with great gusto. Supermarkets have now taken it upon themselves to offer such an extensive range of goods that shoppers virtually don’t need to go anywhere else.
It is sadly the same with industry, there are the giants who corner their particular market making it very difficult for anyone else to get their foot in the door. Being so large and powerful means that they have been there, done that, got the tie and seen off all comers along the way.
‘Dilbert’ cartoon, copyright Scott Adams
Startups have reputations of being versatile and free from constraints on employees and the way they work. They’re often thought of as the more fun companies to work for.
And when we think of what we call ‘corporate culture’ – and a lot of different practices and values fall under that name – we generally don’t think of small businesses.
Having said that, a worrying number of startups have policies on the books that actually prove counter-productive – and they probably haven’t even thought about how things could be different.
Which Way (Photo credit: oatsy40)
It’s never easy to make such a radical move as changing the purpose of your company. But occasionally, the proper response to dwindling returns and a low level of interest from your target market, is to offer something different that will bring you back into the black.
Choosing to revolutionise your product can be as big a decision as setting up the company in the first place, and this blog post can’t possibly tell you how to do it, or whether to do it at all. We can, however, help you make the decision for yourself, with the help of colleagues your customer base, and professional guidance from services specialising in new business advice.
Small Business Help And Support 