Can Social Media Make Running Your Small Business Easier?

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Image via CrunchBase

One of the most difficult things any small business owner has to do when setting up in business today is decide on which resources they’re going to utilise.

With so much choice, it simply isn’t possible to take everything on board, even if money and time were no object.  Instead, you need to work out which are going to prove to be the most beneficial and offer the greatest return on your investment.

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Why It Is Important For Your Business To Be Supported Locally

Whether you are running a one-man business or you are the CEO of a global conglomerate, it is important that your business is supported locally.

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Community (Photo credit: niallkennedy)

If you’re the only person in the business you will need to make local sales, but if your business is international you will be employing local personnel.

Businesses of all sizes need to project a distinctive character as both the employer and from the sale of its products or services.

The company needs to project an economic advantage and if this benefits the local community by employing people or spending money in the local area, a business is more likely to be well supported. Continue reading

How To Make The Most Of Business Mistakes

"Gwin Scott: Five Things Every Start-Up (...

“Gwin Scott: Five Things Every Start-Up (and Existing Business) Needs to Know” – Jan. 11, 2007 (Photo credit: LunaWeb)

We tell children it’s okay to make mistakes because they’ll learn from the experience, but in business, making a mistake can create financial difficulties, so how do you avoid making the majority of errors when you run your business?

The first difficulty that many entrepreneurs find is that when they try to combine being the managing director, sales manager, accounts office, manufacturing department and chief cook and bottle washer, you may be taking on too many responsibilities which means that you don’t master essential elements of your business to take it forward and you’ll welcome help for businesses starting up. Continue reading