What Should You Look For In An SEO Firm?

SEO, or search engine optimisation, is a name given to a range of methods for increasing a website’s ranking with Internet search engines.

Like many emerging forms of web marketing, SEO is not well understood by the public at large. This means that many small businesses and other organisations looking to boost their own online profile may have little idea of what they want or what will be delivered.

Unfortunately there are firms out there that are all too willing to accept excessive amounts of cash in return for little but false assurances and empty promises. But if you’re able to ask the right questions of a firm that you’re considering, and have a little knowledge of the sector, you will be able to sidestep the less reputable companies and get a really good deal.

3 Ways Running A Small Business Has Changed In The Last 5 Years

Five years doesn’t seem like a particularly long time. Many of us will have retained the same hobbies, social groups and habits that we possessed formerly. Many of the modern technological innovations we now employ were similar or the same as those we used in recent years, too.

All time is relative, nevertheless. And in the world of business, five years can be the different between a company seeing a boom in profits or going bust altogether.

A perusal of The Small Businesses: Then and Now Survey from Constant Contact yields further changes – some subtle, some dramatic. Here’s our pick of three of the most striking modifications to have taken place in the way small companies now conduct business.

3 Easy Tricks To Get Your Small Business Noticed

No matter what your product or service, the marketplace is, most likely, depressingly saturated with similar alternatives. It’s never been more difficult to be noticed – or more important to stand out.

But whether your business idea involves selling kitchen sinks or novelty party favours, there are a number of ways of setting yourself apart from the ever-swelling crowd.

Make an impression for the right reasons with these tips for getting small businesses noticed.